Breakdowns | DP. Gio Macedonio
‘AmoR’ - Uniqlo Europe x Lovegang
DP. Gio Macedonio
Camera Setup:
🔎 CANON j12 x 10b4 KRS 12x tv zoom 10-120mm
📹 JVC ky-210d
The project “AmoR” was shot entirely on a JVC KY-210D. Can you tell us about the visual or conceptual references that led you to choose such a camera for this project?
The main reason that led me to choose this camera was the need to represent a kind of “Romanità” that is slowly disappearing — a handcrafted, neighborhood-rooted Roman identity carried on for generations, whose last remaining custodians took up in the early 1980s.
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With the rise of MiniDV, Hi8, and other ’90s/2000s formats, what’s your take on this digital-vintage trend
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MiniDV tapes are the format I grew up with, ever since I was a teenager shooting little videos in high school. The early-2000s camcorders are the ones I feel most connected to, both emotionally...
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