The only existing set of Arriflex Zeiss Original Standard Primes in the world is kept at ATM System in Warsaw. This extremely rare piece of cinema history was used by DP Maximilian Pittner to shoot Rosalía & Björk’s latest music video, Berghain

Shot entirely on Soviet Vintage Lenses, A Dawning finds beauty in imperfection — its textured frames and organic softness becoming a visual echo of memory and loss.

We sat down with Mark LaFeur, founder of Old Fast Glass, and cinematographer Gary Long to talk about their groundbreaking new creation.
What started as a bold idea has now become a game-changing tool set to redefine how DPs approach the 16mm format.

A blend of formats and perspectives — Venice 2 for the heart, Freefly Ember for the extremes, and iPhone for the impossible angles. Every frame of this BMW project was captured in-camera, pushing light, motion, and precision to their edge. A showcase of how technology and intuition meet behind the lens.

Between dream and design, this commercial dives deep — from living room sets to underwater worlds — blending digital precision with analog soul. DP Jake Hunter walks us through an in-depth breakdown of the production, revealing how every element came together behind the scenes.

In the space between light and memory, the Tribe7 Blackwing7 Binary II lenses reveal their cinematic texture — sharp yet soft, natural yet raw, alive with emotion. Here, cinematographer Pablo Clemente walks us through Morir o Rejar de Vivir.

From Soviet relics to Hollywood — IronGlass turns vintage lenses into modern filmmaking weapons. For their 10th anniversary, we sat down with the creators to ask a few questions about their process, philosophy, and what’s next in their mission to make character-driven glass accessible to everyone

Between grit and glow, this music video blurs the line between control and chaos — powered by the rare Badalamenti Suárez lenses and a fearless visual spirit.

Somewhere between memory and illusion, between photograph and life, this Black Mirror episode blurs the edge of reality. We spoke with cinematographer Álvaro Gutiérrez about crafting those haunting transitions — where every lens tells a story to tell.

For this Neutro Roberts commercial, we sat down with Cinematographer Emanuele Zarlenga to explore how dreamlike optics, mirror experiments, and painterly atmospheres came together to define its unique look.

There’s something magical in the marriage between Cooke S4 lenses and 35mm film — a softness that doesn’t blur, but breathes. In Marmalade, Dp. Alexander Dynan and Director Jamie Hawkesworth and leaned into that chemistry to craft an image that feels timeless yet alive. The S4’s gentle roll-off and warmth find their natural home in celluloid, translating imperfection into texture and emotion.

Cinematographer Lluis Marti discusses crafting a unique visual style for a childhood myopia commercial directed by Luciano Ruiz. Combining the Freelensing Cine System, Canon K35, Baby Lens, and ARRI Alexa Mini LF, the team created immersive distortions and shallow depth of field to mirror blurred vision. Careful lighting design and textural contrasts completed the evocative, story-driven look.

A lens that challenges the rules of optical perfection: the Swiss Army Lens is a fully 3D-printed modular system designed to turn
flaws and imperfections into a creative language.

From massive broadcast zooms to the magic of 35mm double exposures, this Adidas project was all about risk and reinvention.

Vertical anamorphic turns every shot into a reinvention of space — the perfect canvas for a love story unfolding in the subway.

DP Ben Cotgrove crafted a visual language that feels urgent and immersive. The result is a kinetic ride through Raleigh’s heritage, fusing grit, style, and innovation

Step into the world of the new Joseph Petzval Focus-coupled Bokeh Control Art Lens, where history meets cutting-edge innovation. Lomography has reimagined its iconic Petzval optics with a breakthrough focus-coupled bokeh control system, designed equally for photographers and filmmakers.

DP Andrea Gavazzi breaks down the making of a hyper-dynamic Nike-style spot, where bold lens choices, fast rigs, and a run-and-gun energy shaped a sleek modern commercial aesthetic.

A wild bus ride, a rare Soviet-modified Arriflex, and just four rolls of film stock — this interview dives into the making of a music video that feels like it came from another era. DP Lucas Oliveira reveals how limitations turned into pure creativity.

From daring rigs to a bold “Gucci Grandma” look, DP Tomas Stastny reveals how he turned a Sunday lunch into a visual feast of craft and style.

For Nike Jordan's “Lost & Found,” DOP Elias C. J. Köhler pulled off a striking POV shot using
an Optex 4mm on the Super16mm Arriflex Sr3
— a bold, ultra-wide lens choice that turned
a simple reveal into something dynamic, immersive, and unmistakably cinematic.

Driven by the director’s dream to bring 35mm back to Iceland, DP Robin Asselmeyer takes us behind the scenes of a film project bursting with passion.

Psylo’s latest music video blends vintage spy-film aesthetics with a modern split-screen style. 
DP Derek Matar’s lightweight, versatile setup allowed fast coverage and dynamic zoom work, proving essential when production faced last-minute challenges.

lens Addiction chose to interview Augustin Tarrou, DoP of Merci la Vie Pour les Douleurs, for his bold decision to use a broadcast lens on a cinema camera. His unconventional setup with the FUJINON AX77 and CyanView control brought an extraordinary zoom range into a cinematic context. The choice reflects a desire to experiment and push the boundaries of today’s zoom-driven aesthetic.

The music video Hot Like You by Sam Austins stands out for its dreamy, analog look, achieved through 35mm Kodak Ektachrome and vintage Kowa Cine Prominar lenses. The film embraces rich flares, soft fall-off, and a nostalgic 4-perf 1.33 aspect ratio. The result is a visually striking throwback aesthetic that elevates a simple concept with warmth and texture.

The SS24 campaign Field Exhibition by 66North & Ka Yo embraces a raw yet refined visual identity. Shot entirely on a Canon Scoopic with 16mm Kodak film, the project combines tight, intentional framing with a tactile, grain-rich aesthetic that feels both intimate and elevated.

For Wos’ surreal and technically ambitious video Morfeo, we sat down with DP Franco D’Alessandro to break down a few standout shots. From bullet-time effects to reverse-motion illusions, each moment was carefully crafted with smart lens choices and precise planning. Franco walks us through how it all came together — in camera and in post.

For American Eagle’s Dreaming of Spring campaign, we asked cinematographer David Vollrath to break down two of the film’s most visually distinctive shots. From smearing Chapstick on a lens to using a rare Reverso 40mm, David walks us through the creative choices that shaped the film’s dreamy, tactile look.

For Maxxx Energy, DOP Guille Vázquez collaborated on the iconic “Beneath the Glass Basketball” shot, using a Sigma 14mm on the ARRI Alexa Mini LF. The setup focused on capturing a dynamic low-angle perspective and the Sigma High Speed lens provided the wide, immersive look needed to bring energy and impact to the scene.