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Breakdowns
‘Kuduz’
Dir. Mert Berdilek - DP. Alper Kasap
From its first image, Kuduz announces itself as a conversation — between light and shadow, format and intimacy, director and cinematographer. For writer-director Mert Berdilek and DP Alper Kasap, the film emerged not from a script alone, but from a shared visual obsession: black-and-white imagery rooted in medium- and large-format photography, and a world that feels both ancient and immediate.
'Contrast'
DP. Chance Falkner
Fresh off the phone with Chance.The Old Fast Glass custom Zeiss Super Speed 14mm is a one-of-a-kind lens.
Wide without feeling distant, intimate without distortion, it becomes a tool for proximity, movement, and controlled chaos in tight spaces. Fresh off a call with cinematographer Chance Faulkner, this commentary breaks down his latest project, ‘Contrast’.
'Vignettes' - Bees Nees
DP. Jordan Montgomery
We sat down with cinematographer Jordan Montgomery to unpack the visual language behind 'Vignettes - Bees Nees’, from intimate 16mm vignettes to optical experimentation, creative risk-taking, and the search for images that feel lived-in, emotional, and memory-driven.
'So I Don't Forget Me'
DP. Olan Collardy
Fresh off the phone with Olan Collardy. A conversation about 'So I Don’t Forget About Me', a film shot entirely on Google Pixel 10 Pro. A conversation on using the phone as a deliberate cinematic tool, not a compromise. From intimacy over scale to presence over performance, the camera is allowed to disappear. Not about replacing cinema cameras, but choosing the right language for the story.
'A Smarter Choice' - Doro Aurora
DP. Jonas Blond
Cinematographer Jonas Blond breaks down his latest commercial. A closer look at how the Leitz Hugo lenses influenced the visual tone of the project, clean, compact, and full of subtle character, the kind of glass that quietly shapes every frame.An inside look at how references, preparation, and optical choices came together to shape a distinctive cinematic language.
'SONY test program'
SONY has just unveiled the FE 100mm Macro f/2.8 GM
We’re inviting a limited number of cinematographers from our private community to take part in an exclusive SONY test program.
If selected, you’ll have the opportunity to use the lens on your next project, along with other Sony lenses and camera bodies (FX2, FX3 or FX6), completely free of charge, with shipping included.
Five selected filmmakers will receive the gear for the full duration of their project (up to 3 weeks) and will be featured on Lens Addiction.
Want in? Send us a Instagram DM with:
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Portfolio / showreel
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Short description of your work
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Location (Europe only)
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Brief description of the project you’d like to use the lenses on
If selected, based on your production needs, we’ll arrange the gear and shipping accordingly.
Eligibility:
- Europe-based cinematographers only
- PRO subscription
'Money Talks'
DP. Cory Burmester
A short built on intention, movement, and precision. In interview, cinematographer Cory Burmester breaks down the visual DNA of 'Money Talks' , from the raw, street-level energy of Mean Streets and Taxi Driver to the clean, polished character of the ARRI Signature Primes.
An inside look at how references, preparation, and optical choices came together to shape a distinctive cinematic language.
'Train Dreams'
DP. Adolpho Veloso
We sat down with cinematographer Adolpho Veloso for a deeper breakdown of his latest work on ‘Train Dreams’. From golden flares to firelit darkness, the glass behind the image shaped the soul of the film. Kowa Cine Prominars and Zeiss Super Speeds become tools of memory, rendering light, texture, and imperfection with a deeply human touch. A conversation on lenses, natural light, and how optics can turn cinema into remembrance
'The Beast in Me'
DP. Lyle Vincent
Together with cinematographer Lyle Vincent, we dive into The Beast In Me through the optical character of the Panavision Ultra Panatar II. Guided by Lyle’s voice, we explore these beautiful anamorphic lenses — which he considers the very best Panavision has to offer — and how their character shaped the visual language of the series.
'NYFW x LQS' with Cashapp
DP. Idil Eryurekli
A look at how the Canon 7–63mm shaped the project’s fashion-driven, 16mm film aesthetic, balancing verité energy, texture, and the versatility needed for a fast-paced shoot
'A Frog Sits In Water'
Dir. Dylan Friese Greene
Fresh off a phone call with director Dylan Friese-Greene, here’s a look inside the visual world of A Frog Sits In Water.
'A spicy taste, a tender story' - McDonald's
DP. Hunter Daly
DP. Hunter Daly provided a very detailed breakdown of his latest McDonald’s commercial, where he got his hands on the new ARRI Hero Look lenses, showing how their tunable Petzval ring allowed the team to precisely shape curvature, intensity, and character directly on set.
DISPOLENS - Swiss Armi Lens
Claim your 10% OFF Promo Code by signing up to the Lens Addiction Community!
A lens that challenges the rules of optical perfection: the Swiss Army Lens is a fully 3D-printed modular system designed to turnflaws and imperfections into a creative language.
'Look Forward' - Meta x Ray-Ban
DP. Jordan Buck
This breakdown dives into the creative process behind the spot — and the crucial decision to use the DZO X-tract probe. DP Jordan Buck explains how the lens stood out during testing.
‘AmoR’ - Uniqlo Europe x Lovegang
DP. Gio Macedonio
AmoR' is a project shot entirely on a rare JVC KY-210D. DP. Giovanni Macedonio shares how this analog relic from 1985 became the perfect tool to tell a story of fading 'Romanità' in Italy.
ARRIFLEX Zeiss Original Standard Primes
The only existing set of Arriflex Zeiss Original Standard Primes in the world is kept at ATM System in Warsaw. This extremely rare piece of cinema history was used by DP Maximilian Pittner to shoot Rosalía & Björk’s latest music video, Berghain
'A Dawning' - Ólafur Arnalds, Talos DP. Albert Hooi
Shot entirely on Soviet Vintage Lenses, A Dawning finds beauty in imperfection — its textured frames and organic softness becoming a visual echo of memory and loss.
OFG Customs Long Shot
We sat down with Mark LaFeur, founder of Old Fast Glass, and cinematographer Gary Long to talk about their groundbreaking new creation.
What started as a bold idea has now become a game-changing tool set to redefine how DPs approach the 16mm format.
'The Rush' - BMW
DP. Jann Doeppert
A blend of formats and perspectives — Venice 2 for the heart, Freefly Ember for the extremes, and iPhone for the impossible angles. Every frame of this BMW project was captured in-camera, pushing light, motion, and precision to their edge. A showcase of how technology and intuition meet behind the lens.
'The Jelly effect' - Swatch
DP. Jake Hunter
Between dream and design, this commercial dives deep — from living room sets to underwater worlds — blending digital precision with analog soul. DP Jake Hunter walks us through an in-depth breakdown of the production, revealing how every element came together behind the scenes.
'Morir o dejar de vivir' - DGT
DP. Pablo Clemente
In the space between light and memory, the Tribe7 Blackwing7 Binary II lenses reveal their cinematic texture — sharp yet soft, natural yet raw, alive with emotion. Here, cinematographer Pablo Clemente walks us through Morir o Rejar de Vivir.
IRONGLASS / 10th Anniversary
From Soviet relics to Hollywood — IronGlass turns vintage lenses into modern filmmaking weapons. For their 10th anniversary, we sat down with the creators to ask a few questions about their process, philosophy, and what’s next in their mission to make character-driven glass accessible to everyone
'I Don't Care...' - Lucki & Lil Yachty
DP. Zed Friedman
Between grit and glow, this music video blurs the line between control and chaos — powered by the rare Badalamenti Suárez lenses and a fearless visual spirit.
'Eulogy' - Black Mirror
DP. Álvaro Gutiérrez
Somewhere between memory and illusion, between photograph and life, this Black Mirror episode blurs the edge of reality. We spoke with cinematographer Álvaro Gutiérrez about crafting those haunting transitions — where every lens tells a story to tell.
'Essenze italiane' - Neutro Roberts
DP. Emanuele Zarlenga
For this Neutro Roberts commercial, we sat down with Cinematographer Emanuele Zarlenga to explore how dreamlike optics, mirror experiments, and painterly atmospheres came together to define its unique look.
'Marmalade'
Dp. Alexander Dynan
There’s something magical in the marriage between Cooke S4 lenses and 35mm film — a softness that doesn’t blur, but breathes. In Marmalade, Dp. Alexander Dynan and Director Jamie Hawkesworth and leaned into that chemistry to craft an image that feels timeless yet alive. The S4’s gentle roll-off and warmth find their natural home in celluloid, translating imperfection into texture and emotion.
'Multiópticas - Blur Generation'
Dp. Lluis Marti
Cinematographer Lluis Marti discusses crafting a unique visual style for a childhood myopia commercial directed by Luciano Ruiz. Combining the Freelensing Cine System, Canon K35, Baby Lens, and ARRI Alexa Mini LF, the team created immersive distortions and shallow depth of field to mirror blurred vision. Careful lighting design and textural contrasts completed the evocative, story-driven look.
DISPOLENS - Swiss Armi Lens
A lens that challenges the rules of optical perfection: the Swiss Army Lens is a fully 3D-printed modular system designed to turn
flaws and imperfections into a creative language.
'Endless escape' - Adidas
Dp. Quinn Feldmann
From massive broadcast zooms to the magic of 35mm double exposures, this Adidas project was all about risk and reinvention.
'문 너머, 닫힘과 열림 그 사이' (On the other side)’
Dp. Junha Koo
Vertical anamorphic turns every shot into a reinvention of space — the perfect canvas for a love story unfolding in the subway.
‘Raleigh Forever’
Dp. Benjamin Cotgrove
DP Ben Cotgrove crafted a visual language that feels urgent and immersive. The result is a kinetic ride through Raleigh’s heritage, fusing grit, style, and innovation
LOMOGRAPHY Joseph Petzval
'Focus-Coupled Bokeh Control Art Lens'
Step into the world of the new Joseph Petzval Focus-coupled Bokeh Control Art Lens, where history meets cutting-edge innovation. Lomography has reimagined its iconic Petzval optics with a breakthrough focus-coupled bokeh control system, designed equally for photographers and filmmakers.
'Nike Y2K' - Global Campaign
Dp. Andrea Gavazzi
DP Andrea Gavazzi breaks down the making of a hyper-dynamic Nike-style spot, where bold lens choices, fast rigs, and a run-and-gun energy shaped a sleek modern commercial aesthetic.
'Próxima Parada - Terno Rei'
Dp. Lucas Oliveira
A wild bus ride, a rare Soviet-modified Arriflex, and just four rolls of film stock — this interview dives into the making of a music video that feels like it came from another era. DP Lucas Oliveira reveals how limitations turned into pure creativity.
'Tofu – Lunter'
Dp. Tomas Stastny
From daring rigs to a bold “Gucci Grandma” look, DP Tomas Stastny reveals how he turned a Sunday lunch into a visual feast of craft and style.
'Lost & Found' - Nike Jordan
Dp. Elias C. J. Köhler
For Nike Jordan's “Lost & Found,” DOP Elias C. J. Köhler pulled off a striking POV shot using
an Optex 4mm on the Super16mm Arriflex Sr3
— a bold, ultra-wide lens choice that turned
a simple reveal into something dynamic, immersive, and unmistakably cinematic.
'Television Love' –
Of Monsters and Man
Dp. Robin Asselmeyer
Driven by the director’s dream to bring 35mm back to Iceland, DP Robin Asselmeyer takes us behind the scenes of a film project bursting with passion.
'Walk Long' - Psylo
Dp. Derek Matar
Psylo’s latest music video blends vintage spy-film aesthetics with a modern split-screen style.
DP Derek Matar’s lightweight, versatile setup allowed fast coverage and dynamic zoom work, proving essential when production faced last-minute challenges.
'Merci la Vie Pour les Douleurs'
Lau Carré
Dp. Augustin Tarrou
lens Addiction chose to interview Augustin Tarrou, DoP of Merci la Vie Pour les Douleurs, for his bold decision to use a broadcast lens on a cinema camera. His unconventional setup with the FUJINON AX77 and CyanView control brought an extraordinary zoom range into a cinematic context. The choice reflects a desire to experiment and push the boundaries of today’s zoom-driven aesthetic.
'Hot Like You' - Sam Austins
Dp. Ian Rigby
The music video Hot Like You by Sam Austins stands out for its dreamy, analog look, achieved through 35mm Kodak Ektachrome and vintage Kowa Cine Prominar lenses. The film embraces rich flares, soft fall-off, and a nostalgic 4-perf 1.33 aspect ratio. The result is a visually striking throwback aesthetic that elevates a simple concept with warmth and texture.
'Field Exhibition SS24’
66North & Ka Yo
Dp. Joel Hördegård
The SS24 campaign Field Exhibition by 66North & Ka Yo embraces a raw yet refined visual identity. Shot entirely on a Canon Scoopic with 16mm Kodak film, the project combines tight, intentional framing with a tactile, grain-rich aesthetic that feels both intimate and elevated.
'Morfeo' - Wos
Dp. Franco D'Alessandro
For Wos’ surreal and technically ambitious video Morfeo, we sat down with DP Franco D’Alessandro to break down a few standout shots. From bullet-time effects to reverse-motion illusions, each moment was carefully crafted with smart lens choices and precise planning. Franco walks us through how it all came together — in camera and in post.
'Dreaming of Spring’ - American Eagle
Dp. David Vollrath
For American Eagle’s Dreaming of Spring campaign, we asked cinematographer David Vollrath to break down two of the film’s most visually distinctive shots. From smearing Chapstick on a lens to using a rare Reverso 40mm, David walks us through the creative choices that shaped the film’s dreamy, tactile look.
For Maxxx Energy, DOP Guille Vázquez collaborated on the iconic “Beneath the Glass Basketball” shot, using a Sigma 14mm on the ARRI Alexa Mini LF. The setup focused on capturing a dynamic low-angle perspective and the Sigma High Speed lens provided the wide, immersive look needed to bring energy and impact to the scene.
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