Camera Setup:
🔎 ARRI Hero ‘Look’ Lenses - COOKE S2/S3 Speed Panchros TLS Housing - ANGENIEUX Optimo 17-80mm T2.2
📹 ARRI Alexa 35
Recording Format: Prores 4444 - 25fps
Filters: Clear
Grip: Peewee III Dolly
Lighting: Nanlux Evoke 1.2k LED with spot and fresnel lenses, Skypanel S60s Skypanels, Dedo DLED D7 with spot lenses, Astera Titans, Arrimax M90/18k HMI, and Alpha 9k HMI
The look of this McDonald’s commercial feels very different from the brand’s usual tone. Lighting plays such a big role in this piece — can you walk us through your approach and how you balanced the natural and artificial elements on set?
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We first reduced the ambient light in the room by putting ND.6 on the windows.
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We added heavy wood venetian blinds to the windows.
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We then pushed hard light from outdoors using an Arrimax 18k on a cherry picker, which was strong enough to come through the dark windows.
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We then extended the hard light indoors with two 1.2k Nanlux Evokes.
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For our keylight, we created a hard ‘Skyfall’ slash with a Dedo LED7 with a projector lens, shaped it with the cutters, and then softened this with with a S60 Skypanel with a snapbag.
For this project you used a lens set from ARRI Rental that we hadn’t heard much about — the ARRI Hero Looks. Can you tell us a bit about these lenses and why you chose them?
We used the Arri Hero ‘Look’ lenses alongside Cooke S2s, because we wanted a ‘Petzval’ look to heighten moments in the advert – to grab the viewer. What’s unique about this set, is they have a smooth 3rd ring, for tuning the look. I’ve never seen this before. It means the ‘0’ position gives a Petzval curvature, but the...
