Breakdowns | Dp. Quinn Feldmann
'Endless escape' - Adidas
Dp. Quinn Feldmann
In the commercial we see few double-exposure shots that were actually created in-camera on film.
Can you tell us about that — the process and how you achieved it?
Right from the get-go Greg (The Director) told me he wanted to do double exposure shots in camera for this campaign. I think it was a brilliant way of making the spot unique. It's everyday you get to do some of these riskier techniques but it turned out really great.
Greg had some beautiful double exposures on his own with his bolex and they were super impressive but we wanted to do them on 35mm. Gear wise we needed some special items. The LT mags don't run in reverse so that we needed to have ST...
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